The RED GALLERY launched in spring 2010 as a pop gallery and events space with a projected three month life span. It was due to be demolished that summer to make way for a new hotel. With the hotel projecting on hold, the venue stayed open throughout 2010 hosting a series of underground art exhibitions and club events, featuring DJs like Theo Parrish, Art Department, Anja Schneider, Soul Clap and Wolf + Lamb.
The RED GALLERY is part of the RED PROJECT, an ongoing initiative aimed at regenerating empty buildings with cultural events, and by doing so help to regenerate their local areas. A child of its times, the RED PROJECT is a cultural response to the use of wasted space caused by the recent economic crisis.
In January 2011, the directors of the RED PROJECT signed a lease extension to keep the RED GALLERY open for one more year before the bulldozers finally come in. This ever evolving cultural centre in the heart of Shoreditch has become one of London's best loved venues in its short lifespan. Its final 12 months will feature an enviable events program with parties confirmed from Trailer Trash, HYBRIDLIFE, A Night With, Ostgut Ton, Electric Minds, Warm, and Air London.