The tagline for Big Daddy's club, Playtime? "Look normal. They must suspect nothing". It was a combination of what TimeOut correctly called "metrosexuals, scruffy fags, lipstick lesbians and giggling straight women - all dancing round their handbags just as fast as they can" - alongside the first showings of wonky house in the capital, and that first experience brought in a hell of lot more dedicated clubbers than the founders had expected.

With DJ mag calling Playtime "one of clubland's finest inventions", TNT "the best mixed club in the capital" and the Guardian saying "terrific ... one of the last truly mixed parties left in London", the party went on for five years, giving the first-ever London slots to now pivotal figures like Claude vonStroke and Abe Duque, and earning its two residents, Big Daddy and Mike Monday, gigs in Russia, France, Asia, Australia, the States and all over the UK.

These days the label still runs, having relaunched at the tail end of 2008 with new tracks and remixes from Hannah Holland, Riva Starr, Andre Crom, Worthy and Yankee Zulu, Lost Cowboy and of course the label's original co-founder Mike Monday. But Big Daddy is also part of three new labels - Tim Sheridan's VVWI, King Roc's Mutual Society and the even newer Process Recordings, dedicated to electronics that can be carried off live and home to upcoming albums from Arnaud Rebotini, King Roc, DK7 and a number of equally big dance acts who can't be mentioned right now...