Francesco Assenza is one of the souls of Sleep is Commercial.

Manager of the music label, after a past as musician, Francesco Assenza is today a gifted Dj in the international electronic scene
and he´s growing fast with his production, as the last two releases on Amam (label from his friend Alessio Mereu), and Underground testify.

Francesco began as a guitar player, interpreter and songwriter, active in the Italian pop-music scene, then became a Dj, but he has always been immersed in music.

Since 2002 he has been resident dj for the most interesting realities in the underground panorama of the Roman electronic music scene as Goa Ultrabeat , Anarchy In The Club and last but non least Kinder Gaärden/Gayvillage, a huge summer festival in the heart of Rome, where every week-end more than 5.000 people were attracted from the sound proposed together with his soul sister Lusky Dj.

In the middle of 2006 together with Giancarlino (owner of Goa Club in Rome), he started Unpolite Records, a new Italian electronic
label that moved his first steps from a club experience, on which he released two records with the pseudonym of The D.L.O. together with Gianluca Paiella.

After that we can find his name on the line up of the biggest electronic music’s festival in Italy.

At the beginning of 2007 he moved to Berlin where he is devoting his time to the development of his sound, and organizing parties.
The first step was a release on Minisketch 500, the label from Davide Squillace.

At the end of 2008 meet and start to collaborate with Andrea Ferlin.
This cooperation gave life to Sleep Is Commercial, started as a digital label and now became an open multimedia project of applied creativity, focused on music, fashion and event organization.

Francesco and Andrea joint each other for the first release of Sleep is Commercial with the pseudonym of Dunkle Dummies.

As Dj Francesco is active in the Berlin´s scene while is in studio working to some new tracks rmx and to his first electronic album.