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Franco Benito



Biography of Franco Benito

Real name / Gerard Florendo

FRANCO BENITO has been in the scene for more than 10 years but it was during Tiesto's performance in ICE Las Vegas (where Tiesto took the whole crowd through a musical journey, dancing to the same beat) that inspired him to take it to the next level; FRANCO BENITO finally bought his first set of decks.
During this time, he had been attending Los Angeles clubs almost every weekend to see the likes of Steve Lawler, Sasha, John Digweed, Sander Kleinenberg, Danny Howells and Carl Cox, among others. Through exposure and influence from many different artists, he finally came to develop his own sound.

In May of 2007, he co-founded INCOGNITO, an electronic music event in Los Angeles that has been featuring international talents and has played alongside renowned artists such as James Holden, Jesse Saunders, Eric Kupper, Dave Seaman, Lee Burridge, Jon Rundell, Paul Thomas, Oliver Moldan, Wasted Chicago Youth ( Justin Long & Mazi ), Chloe Harris, Kazell, The BodyRock DJs, Kristina Sky, Samantha James, Miles Maeda, Thomas Datt, Juan Diaz, Randy Boyer, Thee-O, Erphun, Eli Wilkie, Android Cartel, Mon Maramba and Josh Evangelista to name just a few.

And since then, he has graced the decks of King King, Circus Disco, Avalon in Los Angeles; Tapas, iLounge, Code, Brussells in Orange County; plus underground parties in San Francisco & Los Angeles. And have also rocked the dance floors of Ascend & Alchemy in Manila, Philippines. As well as the local clubs and pool parties.

Watch out for FRANCO BENITO as he brings you his own blend of deeptechfunkyhouse music at a venue near you and show you what INCOGNITO is all about - "I am a Medium. Drown in my Beats."



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