Jonathan’s love of the music sprang from all-nighters on the floor at Aahz in Orlando. While looking for ways to continue hearing fresh tunes, the Miami Beach born entrepreneur, Hotelier, DJ and Producer launched a production company called Generic Soul. Since he has gone on to create the 'Hub of WMC' and being described as 'The best sound in Miami Beach' at The Shelbourne Hotel, performing with some of the worlds greatest artists year on year.
