In 1995 a study was conducted on shoppers in a supermarket in San Francisco. A booth was set up and customers were offered a selection of jams to taste. Every few hours the number of varieties were switched from 24 to 6. The people doing the experiment then observed how many of the customers given each option ended up buying a pot of jam. The results were startling...
From 19th July to 20th September 2010 I'm writing and releasing my 3rd album, available to download for free from my web site. It will remain free until 27th September 2010 and I'll be blogging regularly about how its going.