In 2010, the premiere Saint Louis-based electronic music event promotion entity UnitOvOne will begin its seventh year of existence with a transformation of the entity from production of quality electronic music events into a digital record label. On January 1, 2010, UnitOvOne will launch its initial first releases, with a focus on distributing quality music composed and produced by Saint Louis-based electronic music artists. The label site will offer music for sale to the end-user, as well as other label gear (shirts, stickers, hoodies, hats, etc.) The initial releases of the label are geared towards the Drum & Bass and Techno audiences. All categories of music will be released under separate "color" scheme sublabels, similar to the major events produced by UnitOvOne in the past.