Cutting his teeth at the infamous SAE studios, Soy formed the classic act “Kemistry” alongside good friend Alex Celler. Productions full of emotion and intensity have been evident in the reception of Rodamaals remix of “Insominia” on Buzzin Fly and “Snakebite” for NRK.
Founding the Cinematic Label in 2008 and prior to that Shack Music, Soy has been cultivating platforms for a host of nu breed and established talents that have helped propel the labels to a worldwide audience.

More recently setting up his studio has seen productions hit a prolific rate with Detroit influenced bombs like “Return of the Anunaki” to deeptronic cuts in “Bipolars Revenge” and the swinging broken drums of “A-Trak”.
Finding influence in Jazz and modern Classical music Soy sites Miles Davis, John Coltrane and Ludovico Einaudi as lynch pins in transcending emotion. He explains “Being creative and the ability to create is a gift and its how we choose to portray that emotion to people without words that makes it special” Maintaining the use of analogue equipment Soy enthuses over any bit of vintage kit he can get his hands on. “I won’t deny it I’m a synth whore and the innocense in which these machines were created gets me excited just seeing their flashing lights. To me its always been about something you can touch, a smell a taste just something that brings an intimacy”So far Soy’s productions have been supported and championed the world over from luminaries as diverse as Carl Craig, Laurent Garnier, Loco Dice and Dennis Ferrer to name a few.
Not content and maintaining humility Soy doesn’t like to tag himself as a DJ he says “I’m not interested in titles and I don’t consider myself a DJ. I’m just a music lover like anyone else and I try to portray that emotion onto a dancefloor with a track selection that’s in some kind of order. It all comes from the gut and I hope the honesty in what I’m trying to do gives you a glimpse of that emotion.