THE SOUND OF THE BROOKLYN UNDERGROUND...Sonic Groove Records. It really only makes sense that DJ Culture was going to become as big as it has in these past years. Between the amount of information found on the internet, as well as computers giving anyone the freedom to create their own personalized playlists, the world is full of people calling themselves DJ's. But here is where the art fell apart... The network which once existed between word of mouth and the streets.
Sonic Groove Records was the brainchild of three New York techno DJ's, Brothers Frankie Bones & Adam X along with Heather Heart. The operation began in early 1990 when Frankie first toured Europe and found himself in the U.K.'s Summer Of Love playing records to large crowds between 25,000-33,000 people.
Their legendary STORMraves in Brooklyn in the '90s have earned them the reputation as pioneers of rave culture. "Frankie Bones & Adam X introduced raves by throwing a series of big underground parties. They were known as the STORMraves. Heather Heart started her legendary fanzine "Under One Sky". Many promoters give them credit as the founding fathers of the scene in America. It was at one of these Storm Raves that Bones gave a very important speech after one of his very powerful sets. He explained what the scene was about and why he had brought it to NY: peace, love, unity, and respect. When he finished everybody in the warehouse waved their hands in the air in complete unity. For many it was the most beautiful speech anyone has ever heard," says one attendee. From Prodigy to LTJ Bukem to Carl Cox, some of the best talent to emerge in the global scene has attributed Bones as an inspiration. Playing cutting edge music without gimmicks or limitations, Bones does not follow trends or try to create them. "I do not go for a look or a style," he says. "Fashion goes in and out of style; passion and dedication never go out of style. I love what I do and I have loved what I have been doing."
Adam X began his DJ Career in the very beginning of the American scene on the opposite coast in first and original L.A. Warehouse scene, 1990. Adam explained it like this. "I watched the L.A. D.J.'s just playing records and not doing anything exciting. Since I knew the music, I just went in and played the music I liked." It was an instant hit, Bones & Adam became part of the L.A. scene and played regularly, while setting up base with the original Sonic Groove (Then just Groove Records) in Brooklyn, New York.
Heather Heart would also join in on organizing and djing events with Bones & Adam in 1993. Her dj career would blossom very quickly and soon after she would also play events on a regular basis across America and the USA.
The shop itself was opened on April 21, 1990 and was first based in Brooklyn
until the end of 1994. It then became Sonic Groove at the start of 1995 and opened on Manhattan's famous "Record Row" with much fanfare. The real success of the trio began when doors opened at 41 Carmine Street. It became recognized as the place to go in America for the latest in underground Techno & House music releases and for their specialization in rare and out of print 12" singles. Also formed was the Sonic Groove record label imprint which released many classic techno tracks from some of the most well know names in the game, Neil Landstrumm, Kevin Saunderson, Dave Clarke, Abe Duque to name a few.
By the mid 90's, almost the entire country of America had a rave scene, and Adam, Heather & Frankie played 3-4 gigs a week and that was steady right up until September 11, 2001.
The music stopped for a couple of days after September 11, 2001.
Being about one mile north of where the World Trade Center once stood, Sonic Groove the record remained for another three years, one month and two weeks.
Selling entertainment in New York City after 9-11-01 was difficult, but the three and crew continued doing everything as they did prior, and after October 27, 2004, almost 15 years from where they began, Sonic Groove records as a retail outlet closed but Adam continues to keep the legacy alive and well with the “Sonic Groove Records” imprint and events he continues to organize in Berlin, Germany.
The 20 year anniversary of Sonic Groove is now here. On the night of April 17th, 2010 , will bring together the original Sonic Groove trio to celebrate their 20 year journey through the many waves & generations of techno.
Come and experience the “Sonic Groove”!