Fri, 25 Jul 2014
ASIF PROMOTIONS presents Cheltenham's UNDERGROUND House and Techno sound.
December sees us bring you a festive treat as we deliver MATT TOLFREY in the main room of Subtone, less than 2 weeks after he'll have beeen rocking Fabric with Cocoon!
After smashing the main room in August with Mark Broom we return with one of the current hottest names in house and techno and he's playing for 3 HOURS!
A bit about our headline act.....MATT TOLFREY
Growing up in the Middle East it wasn’t until he returned home that his career started in Nottingham with residencies at the historic club the Bomb and more recently at Stealth. Here in the heart of the city’s club culture is where he continues to hold a residency. This quickly led to regular slots at Fabric and further afield in the USA and Germany.
Always keen to experiment with new ideas and take risks he started the Leftroom label in 2005 with his own productions beginning to see releases on reputable labels such as Crosstown Rebels and Skint. Tolfrey sought after an avenue to release his peer’s music and open up opportunities for friends that he believed in.
The first release was entitled ‘The Extended Family EP’ encapsulating the spirit of Leftroom, a place where a core set of artists could grow and experiment with their sound. The Leftroom family now consists of a few key artists now including MarcAshken, Inxec, Eric Johnston and Glimpse.
After remarkable success with the first few releases and securing a homegrown and exceptional roster Tolfrey was asked to commence a label night at T Bar, London’s hub of creativity in the house and techno scene. Hosting nights alongside those of Andrew Weatherall, Ivan Smagghe and Craig Richards allowed Tolfrey to invite and play with friends and muses while sharing memorable dancefloor moments.
As his plan to achieve global domination took firm root, two more sub-labels were born into the family. Leftroom Limited has the purpose of releasing peak-time records while Leftout is a home for lesser-known artists who deserve some attention. He also runs Is This label and has proved his A&R capabilities are pin-point securing one of 2007’s biggest tracks, Ito & Star’s ‘Suduko Kid’ and one of 2008’s biggest crossover tracks, Rocha and Lewinger’s ‘Down Seq’.
Alongside propelling three labels Tolfrey also DJs globally with notable gigs for Sunday School for Degenerates in Miami, regular dates at Fabric, Mulletover in Ibiza and Panorama Bar and Watergate in Berlin amongst many. His productions and remixes have been released on Cocoon Recordings, Crosstown Rebels, Get Physical and Saved and he has collaborated with MarcAshken, Inxec, Glimpse, Eric Johnston and Delete.
So how did he come so far so quickly? The answer is simple. Matt is a workaholic with a seemingly tireless dedication to forging his own unique style and bringing life to the scene around him. Drawing on everything from deep house and techno, through to stripped down beats, he's spawned his own hybrid strain of electronic funk. Anyone lucky enough to have already witnessed Matt in action will know that his particular brand of wobbly house and techno has the power to win hearts and destroy minds on the dance floor.
The ASIF Team
For guestlist : Pete Geddes
FLYER DESIGN BY - www.matthurley.net
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