AL TAYLOR, TWISTA, Ondrej K, De Hornet, DJ Joolz, TARQUIN.
the biggest super brand in the world MINISTRY OF SOUND will be taking over 2930 for an easter sunday sensation. 2930 we bring you what you want xx TICKETS ONLY £5 IN ADVANCE OR £6 ON THE DOOR AL TAYLOR Ministry of Sound TWISTA 2930 Resident, Addicted Night's ONDREJ K 2930 Resident LA, Fabrique Basement DE HORNET God Made Me Funky, JOOLZ God Made Me Funky, TARQUIN God Made Me Funky Little bit of history about M.O.S It’s 1991, and, far from what the middle classes hoped, England’s latest revolution isn’t disintegrating. In fact, it’s getting bigger by the day. Acid house, rave, techno, electro… whatever the particular wording, it’s been burgeoning across a nation now riddled by recession since arriving from the US and a certain Balearic island. From London’s M25 orbital motorway, and the raves it inspired in the surrounding rural areas, to the northern parties that saw industrial sites reclaimed and put to good use, a generation woke the nation with fast repetitive music. On September 21st a former bus depot near Elephant & Castle Tube Station, south London, opened as a new, alcohol free nightclub. The first to be dedicated to this new dance music, with a purpose built dancefloor and soundsystem designed for four four, specifically house, beats. Ministry of Sound was born, and with it James Palumbo, Justin Berkmann and Humphrey Waterhouse’s vision of bringing those underground sessions into clubs, and under license, had been realised. Needless to say, it wasn’t long before the country and continent were looking on as this new club, styled on New York’s infamous Paradise Garage, began forging its own inimitable reputation- and not just for the quality of the speakers. Two years after opening a new resident arrived, bringing a globally recognised face and Big Apple attitude to the Big Smoke. Enter the legendary Tony Humphries, followed by Sessions Vol.1, and a fresh chapter in the story. Spanning raw, funk-fuelled house through to early, drum heavy prog, with its first compilation Ministry’ gave us all a sign of (many) things to come. The series would go on to boast instalments from Paul Oakenfold, Todd Terry, CJ Mackintosh, Frankie Knuckles and Masters At Work to name but a few. A lengthy list, though one that pales in comparison to the overall archives of the world’s largest independent record label. So that was then, whereas this is now. In between we’ve seen other seminal additions to the label stable, and not just in the shape of albums such as 1995’s The Annual, Northern Exposure from Sasha & John Digweed, or singles like When The Freaks Come Out from Cevin Fisher’s Big Freak. And we’ve had parties, almost too many to count- from those early, heady backstreet affairs to Ibiza in the summer, and a Millennium Dome rammed to the rafters with ravers. Times have certainly changed. This goliath of clubland has lived up to its name. Because Ministry’ isn’t just a night, a venue and an imprint, it’s all and then some. Boasting, at various points, a magazine, clothing line, DJ equipment range and more, it has been accused of overkill. This company that now employs hundreds was, after all, supposed to be about a party. Palumbo is a man with a stern reputation in the business world. An Eton alumni, and entrepreneur in extremis, it’s clear that the corporate acumen for which he is known has been the driving force behind the brand’s global dominance of dance. And even purists must show some respect to someone who turned a room full of eye-rolling 20-somethings into a business with annual sales approaching £100million. A remarkable story, no matter which side of the fence you fall on. Dance music can never be the same as when the world was hurtling, at pace, towards the hedonism of New Year’s Eve 1999. The words main room no longer mean a 1,500 strong crowd each weekend, and small clubs are back in a big way. With that in mind it’s all the more impressive that Ministry’ has, in one way or another, stayed on top of its game, the first, and one of the last in a dying breed of British superclub brands.