Events

3 Stages, 80 Artists, 20,000 People, 46,000 sqm Open-air Plaza.

– China’s largest outdoor electronic music festival

From its groundbreaking debut in 2009 to a triumphant 2-day banquet in 2011, INTRO has successfully established itself as the pioneering electronic music festival China was crying out for. An annual showcase of the best of China’s thriving electronic music scene, INTRO rallies electronic music lovers around the globe to the pulse of the world’s most exciting emerging electronic mecca.

On May 26, 2012, Acupuncture Records will once again welcome and delight over 10,000 music lovers with INTRO 2012 Beijing Electronic Music Festival.

Budding techno heavyweight and creative polymath, Brazil’s premiere music export Gui Boratto; One of the most evergreen performers from Sweden, both a member of the old-school techno elite and the lead players in the current marketplace, Christian Smith, One of the most promising rising stars to emerge from the French house and techno scene, Anthony Collins; DJ, live-act and video artist, the “electronic music genius” from Spain DIGITAL 21; The connector of Swiss and China electronic music scene, founder of Cheesebeat DJ Michael Vonplon… This year’s star-studded festival line-up promises mind-blowing performances from an unprecedented 40-plus artists playing across 3 stages.

Acupuncture Records artists and other local electronic music heroes will join forces with these international floor-fillers to deliver sets that will live on in myth and memory – raising the bar once again for Beijing’s electronic scene while igniting a flame for the rest of the world to take note.

In D-Park’s 46,000 m² Bauhaus-style plaza, INTRO 2012’s electronic beats will ignite and unite over 10,000 like-minded hearts and souls, sending twice as many arms and legs into a dancing frenzy. Embodying values of unity, positivity and respect for nature, INTRO is an idea, an attitude and a lifestyle epitomizing everything this generation – fast, fun and forward-thinking – wants from today’s Beijing.

As the festival’s motto – “Ideas Need To Reach Out” – lays plain, INTRO is a platform for expressing our belief in music’s vital potential for connecting people, and a showcase supporting innovation in electronic music and digital art. INTRO is run by people who love life, music, freedom, art and alternative culture, for people who share that passion.

INTRO is a way of life. It’s the only way of life we know. Live it with us.