Seven Years in the making!! We very rarely do retrospective nights as our aim is to innovate but for this very special night we will also educate with Traffics three most prolific residents playing 2 hours each and selecting their favourite traffic tunes from the last seven years. Were looking forward to all the traffic regulars old and new coming to celebrate the true sound of underground house and techno in Shrewsbury. And remember this is only part 1 of our seventh birthday celebrations................
Music from 2005 - 2012
Dress Code Applies
Free Entry for earlycomers
Dont be late, capacity is limited.
Traffic Sound System
Multi Screen Custom Visuals
DJ's/Equipment/Sound provided by BAZaa.co.uk
The Story of Traffic:
For nearly 7 years traffic has been pioneering a special unique sound that can not be found anywhere else in Shropshire. Deep and futuristic underground house and techno is the order of the day at traffic with monthly events at The Vaults in Shrewsbury. Always pushing forward fresh new music and painting the soundscapes of tomorrow.
Its been a long journey for founder James Taylor but even through all the venue changes and shifts in popularity of electronic music it remains essentially the same night after nearly 7 years. A small intimate affair, in a small town with a strict no-nonsense high quality non-commercial music policy and loyal openminded crowd. Its even gone full circle and now resides at a newly refurbished version of "The Vaults" where it had some of its earlier parties as far back as 2005. This is also about the time when co-promoter Bazland came onto the scene, first as a dj, then resident, and getting more and more involved as time went on due to the vision and appreciation of this fine music that James and Baz shared. James had been djing for years but his passion for music soon boiled over into promotion and he was booking acts like Fergie and Jody Wisternoff whilst the rest of his local town drowned in drum and bass, hardcore and commercial drivel. These were the first nights when Baz introduced himself and handed James the mix cd's that soon culminated in Bazlands first public gig warming up for none other than techno legend Trevor Rockliffe.
Fast forward 7 years and the guys have racked up an impressive list of International DJ talent on their CV. Not content with persuading massive UK based artists such as King Unique and James Talk to town, they flew in Techno heavyweight Phil Kieran from Belfast on two occasions and then the mighty Jimmy Van M from his Frankfurt base for an exclusive and rare UK set. Other dj's have included Deepgroove, Rebekah, Luke Dzierzik and a the masterstroke booking of Meat Katie who was a slight deviation from the normal music policy but easily one of our best guests.
Its not all about the big guests though and the foundations of traffic are its residents and regular guests. James Taylor, Bazland and Will Purcell are the three current and longest serving residents with props to Alex Evans and Jon Hughes for their considerable contribution. All dj's with different attributes that allow for every event to be a journey. Traffic has also plundered surrounding areas with dj's from similar nights in places like Birmingham and Leicester all being allowed to ply their trade and add that extra dimension to proceedings. Our latest finds are Reg Rockit who brought some of the new deep house sounds and Bootleg Ben who plays all his own productions and is someone traffic hope to nurture to his full potential.
Another key element to the success off the night is attention to detail, not only in the music selection but in the sound and production. Always willing to go that little bit further with some extra decor, new banners, led lighting rigs, custom visual projections, and soundsystems built and tailored for the venues they use. The fun doesnt stop when the club closes every month though, as the community is always conversing on the internet and regular dj mixes are being provided, such as the new Traffic Transmission, which is a regular 2 hour podcast type concept that is downloadable and streamable to all. They even design their own flyers with artwork reflecting the futuristic minimal aesthetic of the night. The traffic brand sometimes travels for occasional tour nights and 2011 saw traffic break new ground again by being the first underground music promoter to utilise the normally tourist inhabited Sabrina Boat for a party on the River Severn.
Every year seems to get better than the last and 2012 is no exception. They could be forgiven for taking a back seat after all this time but have already lined up english house music supremo Neil Quigley for their March event, Colour and Atomic Jam regular Ed Mackie for May and are promising a massive undisclosed Guest for the 7th birthday in July.
Traffic is a non-profit labour of love thats exists to spread incredible music to its likeminded dancefloor and hopefully educate a few people on the way, and im sure will be around for many years to come.........