Queen Of Hoxton will host the Mexican New Album launch party where a cheeky sense of fun will be present throughout the night, fancy dress encouraged, complimentary drinks courtesy of Corona, a Mexican rooftop BBQ whilst inside the club itself the amazing KDMS fronted by the Queen of Disco herself Kathy Diamond, live at midnight. Alongside we the producer of the moment The Dead Rose Music Company who first cut his DJ skills at the Warehouse in Leeds and from London the don himself Toby Tobias signed to the Rekids imprint, who's history of DJing house, soul and disco is second to none, resulting in a style that is a non-specific mix of all three.
Ism's Electric Boogie will also be providing one of his infamous warm up sets.
On the ground floor The Electrique Music DJs will be pumping their techno-tinged Italo reworks and wonky 90's sub-bass freestyle infusions. As ever with Electrique Music, the emphasis is on fun, but the sounds are more than interesting enough to warrant investment.
Flying the flag for Ism Records is head-honco Yam Who? plus the king of the 'Future Disco' Dom Chung and not forgetting the ladies DJ tag team Minkioni.
Advance ticket holders will receive a complimentary drink on entry before 11pm and lucky facebook fans have the chance to WIN a copy of the Album!
MEXICAN NEW ALBUM..read on!
One of the hot spots of underground music culture right now is Mexico. Ism Records & Electrique Music present the very first compilation of this kind, focusing on the fresh emerging sounds and bringing major attention on the Mexican scene where artists, producers & DJs alike are creating the very in finest â€˜modern disco, electronic soul, beat down house, warped techno and Balearic workouts you could find anywhere in the world. The roll call here is immense and known already to the readers of Mixmag Magazine and regularly featured in the Juno download best sellers charts. Neon Rider, Rubinskee, Bufi, Ricardo Medina, Rocco Desentis, Mr Jones, Joseph Terruel, Avanti, Moonrunner, Soundspace, Eddie Mercury, Zombies In Miami and Juan Soto who are all artists in their early 90â€™s, have nearly all released material on the indigenous Electrique Music label whos mantra is â€˜our music is youthâ€™! Irresistible for the bumping dancefloor, or cuts dedicated to late laidback vibe.
The Mexican scene evolved from the raves occurring in the late 90's. Being a 3rd world where picking up on the latest sounds were somewhat delayed, many of the younger clubbers started going to parties in the desolates parts of forest on the outskirts of Mexico City and its surroundings, listening to old school techno & goa trance alike. As in many parts of the world the scene eventually became very corporate which instigated a new & alternative sound to start up again in clubs. This time in shape of house, and its variants and for the young producers, musicians and clubbers much more appealing.
The Mexican DJs were ordering records from NYC and UK and beyond, mainly breakbeat, experimental sounds from Warp Records and Rephlex Records. Fast forward to 1999 and with the whole internet boom where tastes and artistic direction became more refined, creating a sound influenced strongly by italo, old Chicago & Detroit house, and of course their own scene where promoters started making their own parties in the city driven by disco, house, and the dirty beats from the Holland, whilst the minimal tech sound thrived like everywhere else on the planet.
Finally around 2008 promoters started emerging that were really into the same music and around 2009 the two founding members of Electrique Music returned from NY where the idea of the label was born. Slowly it started to take shape in Mexico, La Royale and Mr Jones (Electrique founders), and the Unsat agency was created to handle the management of the artists. There is a whole amalgamation of styles going on now in the Mexico City and Electrique Music is the rising star on the underground.