Alex Jones, Ste Roberts, Different Language, Sona Sound
Hypercolour and it's digital cousin, the imaginatively titled Hypercolour Digital were set up in 2006 by DJ/Promoters Alex Jones and Jamie "Cedric Maison" Russell and has subsequently released tracks and remixes from the likes of Glimpse, Frankie Flowerz, Dan Berkson, Agnes, Plasmik and many more to the delight of fans of underground house and techno the world over.
Both passionate DJs, Russell and Jones felt the need to create a home for much of the unheard music pushed in their direction by friends, colleagues and acquaintances met through their gruelling schedule of promoting nights, DJing and exploring the benefits of cock-nose comedy glasses and inebriated Sunday mornings. Despite Jones and Russell's ability to avoid taking life seriously, Hypercolour quickly became a serious imprint picking up high profile fans and has become one of the most refreshing, interesting and dependable outlets for skewed, slightly left-of-centre electronic music.
With a small but dedicated roster of talent artists including Jones himself, Maya Jane Coles, Youandewan, Mark Henning, Huxley and Groove Armada, Hypercolour's biggest selling point has been the avoidance of trends and themes, resulting in true freedom for the artists and something continually different for record buyers, djs and clubbers. This near belligerent attitude about providing something different is more than apparent in the two A&Rs DJ sets and the frequent Hypercolour nights around it's London base, too.
Going forward, details of Hypercolour's roster and output is anyone's guess, but there's no doubt that it will be surprising and quality in equal measure.