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Argh..this "EDM" thing is kind of making me hostile everytime I see it mentioned in an article, forum or overhear it. Had a ten day long production session in Chicago and over the weekend, my hotel dropped me a copy of the Chicago Tribune's Sunday edition with an EDM article in the A&E section. It covered a lot of what people are murmuring under their breath about this late/resurrected interest in Dance Music in America.
No one should feel validated and start showing their 'Members Only' trump cards to prove that they've been sticking with this for decades but it's now a talking point to help others understand partly what you do and then show that they are missing everything that they thought they knew about what "EDM" is, and cannot be limited to. However, it's kind of an upsetting predicament we're in. For those of us who've kept at it for all these years and can't remember exactly when we began liking a certain music that evolved into our current sound, the hopes of breaking out one day is now even slimmer. The true talents will always have a way to keep their stuff undergound enough for real interest to find it but this resurrected and repackaged new found interest in this concocted catch-all "EDM" acronym representing undergound and commercial or popularly accepted music from our community has just opened a backdoor for 'Spice Girls' 'American Idol' types who may nevr have to know anything to enter and make 'hits'. We don't even talk about 'hits' here but the EDM term is about as fashionable and could make us experience a 2nd so-called "death of disco" when it falls out of fashion/favor.
I never considered this as a target market just a venue for success.
We know where our roots and why we've done it for this long but if all of asudden the mainstream begins to promote bogus "EDM" acts to us, the thing that makes some artists/DJs more underground could get swept under the carpet for payola.
It's not a problem yet but the so-called 'kids' are reallly getting interested/hooked into EDM through major target market acts like David Guetta, Skrillex, LMFAO, Chuckie and the Dirty Dutch sound, AfroJack, "Future Pop" numbers that mainly pollute the charty Radio airwaves.
Nothing is really that underground these days but it may get confusing if cute young faces become the reason why you have to play songs to get gigs instead of great tracks and selection.
The underbreathed discussions in the Podcast about Festival bookings for acts that simply won't work is funny, yet you can see Ritchie Hawtin's Enter night booking major, Real DJs like Dubfire and Seth Troxler for say...an hour to play? That's so unreal I'm scared of what's behind the motives even on the real side of the Dance Music/DJ community. That's purely money fueled, nice payday but I'm sure that the cats WILL do their best in the time allowed so who knows.
What are we doing to counter the motives and efforts of those who are simply in it for the money? The last time I saw this much mainstream interest in Dance Music, it was through Morillo's Subliminal records and nothing is wrong with making lots and lots of money through our sound...but try to keep it in touch with your sound to remain respected.
This EDM storm could spiral out of control and throw garbage in too many directions...I'm not a storm chaser but what's "trending" right now is the backed efforts by too many that simply will not care what's left when they've exhausted this EDM thing.
Stay True, get paid and make people need to see and experience your sound, not work through your numbers.