In an e-mail exchange with RA, the Irish producer also revealed that his Minimise label is now closed, explaining that "with the explosion a few years ago of so called 'Minimal', suddenly everything was mini-this, mini-that, mini-whatever; so I was starting to cringe at the fact that my label was called Minimise. When I found out there was even another guy in Italy who started a label called Minimize Records which appeared on Beatport for a short while, I could see that things had really gotten out of hand." Costello believes that the most recent releases on the label have very little to do with today's minimal sounds, adding that the label's name had him "caught in this sort of semantic stranglehold and it was just time to break free."
Costello's new label goes under the name of Look Long, which is supposed to reflect the producer's "philosophy of thinking long term, having patience, asking how I can contribute to the long term development of this music we all love." The debut release on the label is entitled "The Only Way To Win Is Not To Play The Game," and is produced by Donnacha himself, with plans for another two 12-inch singles over the next two months.
As far as the label's future plans past that point, Costello is happy to speculate, stating that he "might do some digital-only releases, there may also be some album re-releases and I have quite a bit of unreleased material that I've been enjoying for years and so I might share some of that."