Far from winding down its activities, the Dutch label will launch six new imprints in the coming months.
In a remarkable turn of face, Clone have announced that they will continue to release new music on six freshly created sub-labels.
After announcing just a few months ago that Clone were to close up shop as a record label, the Dutch imprint has sent out an e-mail letting its fans know that that is no longer the case. Instead of releasing tracks under the generic Clone name, Serge and his crew have decided to create a handful of specialist sub-labels as a way of targeting their new material to its intended audience. Speaking via e-mail, Serge outlines one of the reasons behind the change, explaining that "the specialized series will give us the opportunity to go deeper into certain styles and it will make it easier to work with new talented producers who are at a different stage in their career and musical development as some of the regular artists on Clone." Looking at their forthcoming releases, it's safe to say that there'll be a lot of fresh blood being pumped through the label's veins this year.
The first new imprint goes by the name of Clone Loft Supreme, and will feature the more traditional house and disco side of the label, with new material coming from Detroit house producer Reggie Dokes and Italo-obsessives Elitechnique. The Clone West Coast series will house the material of homegrown talent from the The Hague area, whilst Clone Aqualong deals with Drexciyan electro, housing Heinrich Muller (AKA Drexciya's Gerald Donald) and Victoria Lukas' new Zerkalo collaboration for its first two releases. Simple club anthems will find their way onto the imaginatively titled Clone Club series, whilst both house and techno fans will have something to shout about with the Clone Jack For Daze and Clone Bassment series respectively. The former will concentrate on updating the classic Chicago house sound ("one of the main inspirations of the Clone crew," according to Serge), whilst the latter will see the label move into techno territory, featuring the first vinyl release from Mike Dehnert outside of his own Fachwerk label as well as a four-track outing from A Made Up Sound (AKA 2562).