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Technics 1200s on the chopping block?


A statement reportedly from Panasonic spells the demise of the iconic turntables.
Words / Resident Advisor
Published / Tuesday, 26 October 2010 09:10 AM
Category / Tech News
Comments / 253 Comments

Production of the Technics 1200 and 1210 turntables will cease permanently this year, according to a statement that reportedly came from the product's owners, Panasonic Japan.

Various blogs and websites have posted translations of the press release as of late, which was originally written in Japanese. Music technology website Audiobeef posted this version on Friday:
Regarding our analogue turntable products, we have to inform you of our decision to terminate the business within this year, regrettably. Here are the reasons which made us reach this conclusion.

1. Since beginning of last decade, our sales of turntables have been decreasing drastically. They're almost one-fifteenth of the sales 10 years

2. Many key parts are no longer available as some of our suppliers stopped production or discontinued their businesses. Also, there is the risk that some key parts' availabilities might stop suddenly, and these parts are only being produced for our turntables. In that case we cannot produce the products that we have taken orders for already.

We cannot help discontinuing production in advance in order to avoid the worst case scenario.
Word of the iconic turntable's demise first cropped up a year ago when a similar statement leaked from Panasonic, only to be retracted shortly after a comment to Resident Advisor, a spokesperson from the company said there were "no current plans to discontinue the Technics brand and the production of Technics turntables." More info will be posted on this story as it becomes available.
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Technics 1200s on the chopping block?

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Technics 1200s on the chopping block?

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DJLEVatewrote
Thu, 29 Nov 2012...

fazzzwrote
Tue, 27 Nov 20121210's are mint!

BPMRecordzwrote
Wed, 21 Nov 2012This is totally ridiculous I still rip vinals and buy em

Mixthovenwrote
Wed, 14 Nov 2012Yeah i had the same thoughts that someone could make something like a custom shop like famous guitar campanys have had for many years so professionel guitar players can buy real quality guitars.
I wonder if not somebody is having the will to make this happen

i know that it takes more to craft a technics 1200. but it is not impossible

nenadLwrote
Wed, 10 Oct 2012I'll keep using 1200's for vinyl, and Traktor with TC vinyl for spinning digital files until something better comes along...
I've got two brand new pitch fader assemblies in the box if the current ones ever wear out

user-deletedwrote
Wed, 03 Oct 2012Let's see...


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