This and That is determined to be more than just a music outlet. Why is that? What inspired the broader cultural aspect of the label?

Although music is our first love, we have many different other interests and passions and we wanted to explore all these sides of our personalities in a new project. I think that there is no need to place limitations on what we do as artists, so we came up with a concept that allows a collection of artists to become involved in total freedom to do what they like. By bringing music and art closer together and maybe even blurring them into the same thing, we hope to deliver something more special than people are used to in electronic music.

The website sounds particularly interesting. What kind of topics will it include? Can you name any names who will be involved?

We are only just getting started with this, but in the future we will expand the website into a bigger source of information. It won't just be about music, but will also talk about art and culture. We also host a contemporary art blog by Boiler Advertising creator Ivan Maria Vele. Hosting the blog brings in some fresh ideas with interesting topics, all organised by someone with a different perspective—that's exactly what we want. We are aiming for this to be a window on culture and creativity.

The first release on This & That flirts with pop sensibilities. Is this an indicator of what's to come from the label?

The label will not have a defined or categorized sound. Although it will be electronic music, the releases will be diverse and explore a host of atmospheres, ideas and tempos. I don't want producers to make a track and think, 'this sounds like a This & That track.' Instead, I think we will be a label who have a reputation for wanting music that is individual and interesting and the kind of tracks we release will reflect that. The first release is in some ways a marker in that the label will not just be about dance floor and club focused material, but equally it does not present the sound of the label from this point on. We don't want any two records to sound the same.

Can you name any other artists or releases coming up on This & That?

We have already confirmed music with a really exciting selection of producers. We have upcoming records from Philip Bader, Carola Pisaturo, Enzo Siragusa, Guti, Matteo Spedicati, Patrick Lindsey and Vito. We're really excited to be working with each one of the guys. On the visual side of things, we have already worked with esteemed artists like Italian Piero Golia, Argentine Gaston Liberto and Chilean Gonzalo Tugas on the first release. For our next project we will be working with Lorenzro Scotto Di Luzio. All the cover artwork will be provided from the artists at the world renowned Fonti contemporary arts gallery and there are already so many exciting ideas being talked through by the team.