The partnership will see a selection of vinyl-only titles added to the mobile app's database.
Shazam have announced a deal with online dance music retailer Juno that will see the mobile firm add thousands of vinyl-only tracks to its database.
The partnership will let Shazam tap into Juno's pool of four million digital tracks, as well as all new vinyl releases. Though Shazam searches for vinyl material are relatively small— for example, Bicep's vinyl-only track "$tripper" has been 'Shazammed' 9,000 times, while searches for digitally available David Guetta tracks have topped 70 million—the deal is sure to help people who use the app in nightclubs.
The announcement comes at a time when vinyl is enjoying an upward swing in sales, with Juno reporting a 20 percent rise in the past year. "We are really excited to share our unique catalogue through this new partnership with Shazam," says Juno's managing director Richard Atherton. "Many of the releases we stock and sell are often not available on commercial download stores for weeks after their release on Juno." The current Juno database has now been added to Shazam, and will continue to grow as new digital and vinyl titles arrive each week.
"Juno has the world's most comprehensive catalogue and widest source of genres in dance music and we are very excited to form this exclusive partnership with them, especially as it includes vinyl," says Shazam's Will Mills. "Vinyl music is seeing a resurgence in the industry, with sales at their highest for 15 years."
Mills added: "Crucially, some of the most important and exciting new music is released on vinyl first before later hitting digital. So this gives Shazam's 420 million global users an even better experience with the world's newest and most innovative music, which is sometimes beyond the digital ecosystem." The deal comes a year after a similar agreement was struck between Shazam and digital-only retailer Beatport.