Dreamt up and projected into reality by Remi Landaz and Bruno Ciaramicoli, a new Sunday daytime party by the name of Half Baked appeared on East London’s radar in late 2009. A staple part of every electronic music lover’s diary, Sunday afternoon partying has become as essential as Saturday night. Half Baked’s founders and brains, both with long standing histories in the business side of the music, decided to create a Sunday party with a difference. Bringing on board two innovative London based DJ’s as residents, Greg Brockmann and Robin Ordell and a list of up-beat ideas...the consequence, to put it mildly, is a damn good time.
Half Baked hold their parties in spaces exclusive to them, taking what might otherwise be just another warehouse or open space and adding the Half Baked touch to their venues; always with raw industrial style, causing an atmosphere of a less-than-legal venue. A lit up bicycle wired across the ceiling of their winter brick arch space, a pair of fluorescent mannequins lovingly found and repaired by Bruno himself at their sunken summer car park. Summer 2010 saw the guys introduce support not only for their local DJ’s, but for talented artists as well. Live graffiti, fashion, photography, cinema, art exhibitions and more – it’s a supportive and inspiring collaboration of all involved. In a recent interview with Bang Bang Berlin the HB team said “Seeing people enjoying it so much is a great motivator which makes us try harder to do better and better for our followers for each event” There is no doubt in that, Half Baked goes from strength to strength, catering for people who want to party outside the boundaries of clubs and bars.
The Half Baked team; working together to create the ultimate experience have an undeniable magnetism between them. From the outside, it may seem like just a group of people having fun. In fact, it’s meticulously organised fun, down to every last detail. Everything that contributes to this immense and contagious vibe that Half Baked exudes has been lovingly thought through - Signing themselves off as “The Half Baked Family” isn’t without reason. It’s kinda special to say the least.
What’s essentially at the forefront of this shabby meets chic party? The Music. Deliciously deep and groovy house, sexy disco and forward thinking techno are all on the menu at every Half Baked. Weather it comes from their guest artists or their residents, a guaranteed musical hotbox of downright good time beats are served. Half Baked has welcomed some of Europe’s finest talents including Seuil, Le Loup, Shaun Reeves, Mayam Nidam, Anthony Collins, Alex Cellar and Droog. Not only have these globally known names taken their place behind the metal bars of Half Baked’s booth to rock the floor, but some of London’s best talent as well. Cesar Merveille, Matt Tolfrey, DoubtingThomas, Jordi Mas, Rainer Serrat, Simon Rigg, Yakine, Luciano Esse, Soho and more, not to mention their in-house sound engineer HamidB who graces the decks on numerous occasions.
What’s Half Baked all about? In their words, “It’s a bunch of cool, friendly people kicking back and cutting some shapes in unique locations”. That’s possibly where the half of the baked comes into play – it’s the array of carefully selected people that come to enjoy Half Baked that complete what it is – fully baking what without them, would still be half done. Beautiful faces, happy energies and fine moves accumulate into an irresistible vibe that is not only causing havoc and smiles in London, but around Europe as Half Baked commence their journey to spread the fun across shores...that’s what it’s all about...“We’re just going to come along with our hearts open and our party hats on – and we hope you do too!”
Get involved...No-one’s watching you...
The Half Baked Family x