Lorenzo Tiezzi Comunicazione (LTC) is pr - media relations agency that operates mostly in Italy since 1996 into fields as music, clubbing, fashion, design, trends. LTC works with radio, tv, web and paper (magazines and newspapers).
Some of the recent clients of LTC are:
Buddha Bar, Hotel Costes, Saint Germain Des Pres, Wagram (chill out cd's)
Tiesto, Ferry Corsten, Robbie Rivera, Dave Piccioni, Black Hole Records (dance music, cd's, clubbing)
Too Late, Le Voice Shoes, Tepa Sport (fashion, italian brands)
Duff beer, Red Bull (beverage)
Salvacion Ibiza, Azuli @ Space Ibiza (international club nights)
Bolgia Bergamo, Mazoom Sirmione, Sottovento Porto Cervo (top club's in Italy)
It's quite simple to understand our method. It's a bit harder to use this method every day: we communicate our clients ideas and products to every key person and key media. We never say: we are number one, trust us, we'll get you anywhere. That's not our style. We try to present our projects in the best way that we can. We try to help journalists to write their articles, we make interviews for them (if the need to), we try to keep our schedule so flexible that we always change it at the very last minute. We believe a lot in internet. Google, Wikipedia, blogs are more important, probably, than daily papers. And we use many web resources to communicate our projects.
With most of the clients, the agency has good results. But it's always wrong to promise articles and a lot of coverage. A pr agency job is to communicate news and facts about his clients to media people. Coverage depends a lot by the product (the artist, the club, the thing...), not only by the pr. Time is also crucial. Sometimes clients do not consider it but repetition of the same things about the project (who, when, why, what, etc) that takes the pr agency to the goal of the media visibility.
SOME RECENT RESULTS ON THE PRESS
January 2010: Clorofilla Club on For Men Magazine (about 150.000 copies)
December 2009: Robbie Rivera on Max Italy (about 150.000 copies), Ferry Corsten on Trend and Jocksmag, the most important magazines for djs in Italy
December 2009: Kavinsky set @ Bolgia on Max and Urban Magazine (about 100.000 copies)
December 2009 Stephane Pompougnac Hotel Costes XII on Condè Nast Traveller
November 2009: one full page dedicated to Hotel Costes and Saint Germain compilations
'09: Cyberpunkers, italian dj duo featured in an year job featured on Maxim, Uomo Vogue, Corriere della Sera Magazine, XL, Repubblica
Sept '09: Too Late Wallet on Playboy Magazine Italia + dozens of magazines
August '09. Coco Beach (1 page almost) on Corriere della Sera, the most important daily paper in Italy
May 09: Tiësto featured in Espresso, top weekly paper in Italy
Gianfranco Bortolotti (designer) on Wallpaper top 50 new architect in august 2008
Summer '08_ Ravin (Buddha Bar, Huvafen Fushi): La Repubblica daily paper and web, Max, Maxim (mens magazines) Internazionale (weekly magazine), Menstyle (…)
Sweet Paradise parties featured on Rai 1 (2&3), Tg 5, national televisions for their being young and fun oriented without drugs (etc)
Too Late Watch (too2late.com) featured in dozens of italian and international magazines and sites
Salvacion Ibiza 2007. Long features on Urban (freemag) and City (daily paper) (…) + 3 long interviews on Milanodabere.it (…)
North, Italy
