200 was founded as Techno label for vinyl and digital releases by Kai Sasse and Dirk Middeldorf in Cologne, Germany at the beginning of 2009. 200 releases albums for the club and defines itself as open-minded label that is striving to provide a platform for both established and new artists. They are putting an emphasis on connecting with their artists musically and personally. The motivation behind starting this label is Kai and Dirk’s love for electronic music; the will to contribute a piece to its development – to give back – and last but not least, due to their close friendship, the desire to create something new together.