The label "Aurora Music" is the consistent further development of the idea to professionalize the Swiss music scene and again at the same time closer to the fans. There is also a reaction to the music industry, which takes refuge in the face of shrinking revenues in secondary publications and one-hit wonders. We see ourselves as a conscious alternative to record labels and distributors, are the numbers of musicians and albums just products. If music gives us a smile to the lips conjures draws us irresistibly toward our dance floor or churning - in short words, inspires us - then our interest is aroused and we are eager to work with this artist. As an extension of the promotion company Lautstark Music GmbH Aurora offers its professional acts in the music industry, embedded environment, without being circumcised in their artistic freedom. International networking and digital revolution have come not just slogans, but give us the ability to assert ourselves in a rapidly changing marketplace