Redflux idealogy was created by Kenny Wee who are already managing Pure Substance Records, Pure Substance Digital as well as his own underground house DJ Agency, Pure Substance Management which has been running since year 2002.

Redflux Cinnabar highlights would be the big room sound yet the deeper edge style. In the Taoist symbolism of substances, jade and cinnabar stand out. Jade, is closely associated with the celestial dragon and therefore, with Yang forces. But cinnabar, is an even potent symbol, expressing nothing less than the joining of Yin and Yang. In Taoist magic it was regarded - sometimes too literally - as the elixir of life.

In the Inner Alchemy of Taoism it came to represent the achieving of the ultimate spiritual state, the awakening of all subtle energies of the body to bring devotee into the most perfect harmony with the universe. CINNABAR is clearly stated. Our music is spoken in it with same minded artists around worldwide.