Primal Rhythm is the new label identity from Jon Gurd, which sees him draw upon 13 years of electronic experiences and inspirations to push through a new wave of next level House and Techno.

It‘s a label built upon creative as well as noble intentions, with an emphasis on creating a place for like-minded talent to nurture, develop and grow (a brotherhood if you will), combined with a responsibility to contribute constructively to the scene around it.

Primal Rhythm releases have been charted by Sian, Fergie, jozif and 23 others.