100% Pure is Amsterdam’s longest running techno label, co-founded in 1993 by Dylan Hermelijn [aka 2000 and One] & Sandy Huner and now run solely by Dylan.
Home of the early works of Steve Rachmad, Jerome, Stefan Robbers, Orlando Voorn, just to name a few.

100% Pure is known for its diversity in electronic music. As early releases by the label where picked up by the likes of Dj Krush, Carl Craig, Derrick May, Laurent Garnier, Darren Emerson and Michel de Hey. New talent as well as respected well known artists appeared on the label.


100% Pure releases have been charted by Cristian Varela, Lee Van Dowski, Cristian Varela, Dave Seaman, Wehbba, Mendo, 2000 and One, Uto Karem, Pleasurekraft, Pirupa, Coyu, Jay Lumen, Namito, Shinedoe, Cristian Varela, Dominik Eulberg, Uto Karem, Gabriel Ananda, Namito, Ramon Tapia, Bart Skils, Alex Bau, Coyu, Marc Romboy and 2215 others.

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