Offspring of London-based media website / digital label PlayLouder and UK indie conglomerate the Beggars Group (home to the Beggars Banquet, 4AD, XL, Too Pure, MoWax, Matador, Mantra, and Wiiija labels).

PlayLouderecordings releases have been charted by Sian, Josh Wink, Martin Landsky, John Digweed, Steve Bug, Tiefschwarz and 3 others.