ETHYL'S ALCOHOL & FOOD IS AN EAST SIDE BAR & PERFORMANCE SPACE THAT RATTLES THE BONES OF A NEW YORK PAST.
FUNKY 1970S-THEMED HAUNT WITH GREAT FOOD & DRINKS DAILY. DJ’S, LIVE MUSIC, GO-GO GIRLS!
When Charlie Sub came to Paul Gerard with stories of his fathers club "The Coventry", (a seminal NYC rock club that launched the likes of Kiss, New York Dolls, The Ramones, and more) and wanting to build a bar that would capture the classic days of New York, Paul knew immediately what he'd do. He knew because retaining old New York is a subject that is always on his mind. Paul developed the Ethyl's Alcohol & Food concept, and got to work on design. He rounded up the crew he knew could pull off a caper that called for the character insight of New York one can only get from graduating from the school of hard knocks. He gathered a crew alive with experience that comes from lifetimes on this city's mean streets, both sides of the bar, and with hospitality and entertainment in their bones.
Paul enlisted his "consigliere of cool," lifelong friend, renowned drummer and DJ Ronnie Magri to help him sharpen his rough edges, and create the soundtrack that could swing the scene back to the 70's!
Adam Velez, long time cohort, carnival barker extraordinaire, and king of carousing to soldier the sunset hours.
And skipper of the scene, Brownsville born, former studio 54 doorman, and restaurant rabbi Gerard Renny
From there, Paul went to work creating the concept, and gathering what he'd need for design. It was simple really, he collected everything that turned him on as a kid: punks, poets, starlets, and artists, writers, fighters, outlaws, and outsiders, comics, creators and characters from the culture that moved the 20th century.
The upper east side may be an unlikely place to open a sexy bar in a city scene that suspects everything cool happens downtown.
The tired dictum declared by so many "I don't go above 14th" has always been around, but guess what, they did. The cool ones did. The artists did, musicians did, performers did. Anyone that wanted to see or be seen on the scene that was the island of Manhattan did. They went to Elaine's, Max's, Studio 54, The Peppermint Lounge, Shout Disco, Marty's East, Club El Moracco, Baja Club, Jimmy Ryan's Dixieland Club, Cafe Central, Roxy, Sabu's, and many many other clubs peppered all over this larger than life, but not very big island. The Beat Generation happily humped to get down to Be-Bop in New York clubs such as the Red Drum, Minton's, the Open Door and other hangouts, shooting the breeze, banging tables and digging the music of Charlie Parker, Dizzy Gillespie, Max Roach and Miles Davis. Worldly cats that pranced in Harlem & midtown mostly. High, high high above 14th, or below it. It didn't matter. Where was the action? They travelled by taxi, train, foot, moto or moxie, but they got where the gettin was good because being bound and playing by rules would've gone against their innate grain and gumption to change the world to their liking. They gave us the gift of the coolest city in the world because they owned it! They owned it all! Not just a corner. They'd never settle for a piece. Jack Kerouac didn't say "The only people for me are the mad ones below 14th." No. He'd consider that saying a "common place thing" as he, and all the groundbreakers leaned forward to the next crazy venture beneath the skies.
Paul, Ronnie, Adam, Gerard, and Charlie are New Yorkers that know NY, and built Ethyls to be surrounded by the spirits of their heroes, and the spirit of the scene that shouldn't be forgotten!