Smart Studios (now called Press Play Studio) was a recording studio located in Madison, Wisconsin. It was set up in 1983 by Butch Vig and Steve Marker to produce local bands. The studio produced bands such as Killdozer, The Smashing Pumpkins, L7, Tad Juster, and Nirvana. After initial production and remix successes, the building became the focus of operations for Vig and Marker's own group, Garbage, who released their debut album in 1995. On May 1, 2010, the studio closed its doors because of financial difficulties but has been reopened on as a performance venue and art space on May 1, 2018.