Armin “Sweety” Loetscher founded The St Moritz Fondue Club in 1960. Sweety was a pastry chef at Madame Floris, and opened the club to cater for vast amounts of Swiss people living in London. Throughout the 70s and 80s, the St Moritz became the pre-eminent rock/rock n roll club in Soho. With its proximity to the Marquee, it became the hangout for rock then punk musicians. Amongst its patrons were Lou Reed, Peter Gabriel & U2. Nowadays, located beneath a Swiss restaurant, the basement club has retained much of the same décor it has had since the '60s.