Wed, 28 Jul 2010
Blog Post : An adundance of choice is the enemy of creativity
In 1995 a study was conducted on shoppers in a supermarket in San Francisco. A booth was set up and customers were offered a selection of jams to taste. Every few hours the number of varieties were switched from 24 to 6. The people doing the experiment then observed how many of the customers given each option ended up buying a pot of jam. The results were startling...