10:10 Launch: All Night Long with Sharam (10 Hour Set) photo gallery
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Sharam (Yoshitoshi / USA)
Rui Da Silva
DJ JULIEN AMOR Feat. ANGELINA
Brenno & Sparky
On Easter Thursday, very very special guest Sharam jets in from the USA to host the launch night for the new 10:10 series of parties. The concept is simple; leading luminaries from the electronic/dance world are invited to perform marathon 10-hour showcases to transport the dancefloor on a magical non-stop journey…
To kick things off we welcome one half of house musics legendary duo, Sharam, to host proceedings. This man needs little introduction. A master of his craft, Sharam is one of house music’s biggest stars with impeccable taste and knowledge of how to command the floor. Fresh from his Miami tour, he lands in London to take centre stage in room one. Expect a kaleidoscope of sounds to transport you through until late morning for what promises to be an extraordinary trip…
Room 2 welcomes the relations family and their cosmopolitan house/techno sounds. Kismet head honcho and producer/dj extraordinaire, Rui Da Silva heads the room along with Bitmarx - the mysterious production duo who have reworked Steve Lawler, Tiefschwarz, Booka Shade, Kaskade and Nic Fanciulli, DC7’s Lorenzo Panico, Whitejails rising star - Thanksmate, Entail Records Scott kemp and London’s Russian starlet, Womso.
Room 3 plays host to an intimate session with the Mellohonick collective and Room 4 welcomes the Brazilian crew, Bunker 194…
10:10#1 promises to be a special night and we’re super excited about Sharam kicking off this series. We have some seriously huge names scheduled in for future dates, stay tuned for full announcements…
Sharam Full Info:
‘There’s a presence about Sharam that comes through in his music as well as his shows. Like any great relationship, you leave his show feeling as if you’re a better person.... the Sharam experience.’
Sharam’s most recent effort, ‘Sharam Live at Warung Beach Brasil’ recorded live at Warung, Brazil’s electronic ‘music temple’ stands as a testament to Sharam’s dedication to educating while entertaining the masses without any musical limitations. Not only was his head-turning 10-hour set a hit at Warung breaking the club’s all time attendance record, the set also formed the basis of a prestigious Essential Mix in May 2011 on BBC Radio 1, with Pete Tong describing Sharam ‘in devastating form.’ Charting at #14 on the iTunes Dance chart the day after release along with an overwhelming outpour of praise from his fans proves his first compilation album in five years was well worth the wait.
‘If I'm not in the studio making music then I'm on iChat with other artists getting their new tracks, going through promo links, Beatport, I listen to it all! I consider it an essential part of my job - to stay updated and ahead of the curve. There’s more amazing music than ever before and right now I'm really into Sinisa Tamamovic, Pig & Dan and Paul Ritch from one side, and Excision, Flux Pavilion and Doctor P on the other side with everything else in between. I love soaking up the beats and am excited about what's next, that's what makes it all fun.’
One of the few dance acts who can effortlessly navigate between the nocturnal world of dance music with underground gems like ‘Crazi’, ‘Texi’ and ‘Don't Say A Word’ while scoring Top 20 hits internationally with ‘PATT (Party All The Time)’ feat. Diddy, ‘The One’ feat. Daniel Bedingfield, and ‘’She Came Along’ with Kid Cudi. His desire to never be confined to one genre of music has enabled him to constantly evolve and surprise people with his productions.
The success has continued this year with his Mach EP releases, which include ‘M.I.T.T.’, an underground favorite featuring a powerful vocal hook from Shakira, and ‘Fun’ a song written by Chris Martin of Coldplay.
The Grammy Award winning producerís DJ sets exemplify the diversity of his production skills. He can rock a marathon underground set as well as effortlessly entertain a crowd of younger dance enthusiasts and VIPs in Vegas, Miami and Ibiza without compromising his art as a forward thinking DJ/Producer.
Already well known for his role as part of the legendary DJ duo Deep Dish which brought the world huge hits like ‘Flashdance’ and ‘Say Hello’, he is also the driving force behind the renowned Yoshitoshi record label using it as a vehicle to promote newly discovered talent from around the world.
‘As a DJ, there is no better experience and gratification than sharing your love of music. Whether it is with thousands at a festival, or in a packed sweaty club. It's all about the back and forth between you and the audience, where they inspire you, and you inspire them. Discovering and playing new music is a constant source of inspiration for me. It's also very instrumental in shaping how I approach making music. Press loop, and that's how I'm able to do what I do for all these years.’
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