Belarusian newcomer Deech will head up the label's debut release this December.
A collaboration between the Ninja Tune producer born Gregory Feldwick and visual artist Jake Slee, Activia Benz reflects its founders' shared sonic and visual interests, as well as their sense of humor. In their own words: "We like art and music so we are trying to do something with art and music that we like." Each record will come in a custom-designed sleeve. ("Also all our records have jokes on the back!" they add.)
Activia Benz's first release comes from 22 year-old Minsk-based newcomer Deech, whose sound the label founders describe as "at once sensual and engaging but with a rough edge, like Robert De Niro." The Urnite EP features four original tracks and a remix from Slugabed, and it's due out in December. You hear snippets of the EP right now on via SoundCloud. Deech has also put together a 30-minute mix as introduction to the label's sound.
05. Urnite (Slugabed Remix)
Activia Benz will release Urnite on December 10th, 2012.