The Gigolo boss has collaborated with Austrian designers Wendy & Jim to launch his own range of undergarments.
Following from Richie Hawtin's announcement earlier this year that he would be bringing a clothing line into the world in collaboration with Isolde Richly, DJ Hell will soon enter into the ring as well. Hell has always embraced the outlandish nature of the fashion industry throughout his career, marketing himself as a self-confessed "playboy," and working closely with brands like Chanel, whom he has previously produced a mix CD for. This particular collaboration came together after Austrian designers Wendy & Jim used Hell's music for one of their catwalk shows, and since then they've been talking about doing their own project together. Hell's underwear line apparently comes in three different styles and fabric options: pure organic cotton, lightweight mesh and lace.
For those who couldn't make it out to the opening show in Berlin last Friday, the picture to the right should give you an idea of the style. (We assume that the masks are sold separately.) For those intrigued, you can expect Hell's pants to be dropping soon at select boutiques worldwide.