Antwood to release album, Sponsored Content, on Planet Mu

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  • The Canadian artist descries the LP as "honest, flawed, with a little humour and slightly up its own ass."
  • Antwood to release album, Sponsored Content, on Planet Mu image
  • An album by Antwood, titled Sponsored Content, will arrive via Planet Mu on September 8th. It's Tristan Douglas's second full-length for the UK label, following 2016's RA-recommended Virtuous.scr. Speaking to its conceptual framework, Douglas explains: "In the past year, I found that ASMR, which I had previously used as a source of foley in my music, was a fairly effective sleep aid. I'd been using the videos in this way for a few months, when I noticed a popular ASMR YouTuber announced a plan to incorporate ads into her videos; quiet, subtle ads, woven into the content." He continues: "What bothered me about this was that these ads would target viewers, such as myself, during times of semi lucid vulnerability. This disturbed me, and I unsubscribed. Sponsored Content explores this idea of subversive advertisement, at least superficially. It's obviously about the ubiquity of ads and the commodification of online content. The unlikely placement of ads in the music aims to force the listener to become hyper-aware of being advertised to rather than passively internalizing it. "After the record was finished, it became undeniable that really it wasn't so much a concept record about advertisement; it's as much about intentionally devaluing the things I've invested myself into, and over-complicating my work. When I realized this, I considered taking the ads out, and playing the music straight. But I left the record as it is: honest, flawed, with a little humour and slightly up its own ass."
    Listen to album track "Wait For Yengi."
    Tracklist 01. Disable Ad Blocker 02. The New Industry 03. FIJI Water 04. Wait For Yengi 05. I'm Lovin' I.T. 06. Sublingual 07. ICU 08. The Hyper Individual 09. Commodity Fetish Mode 10. Derealization 11. Don't Go 12. Human Planet Mu will release Sponsored Content on September 8th, 2017.
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