The reminder replaces the year-round sign advertising the local Movement festival.
Movement promoter Paxahau replaced the previous billboard advertising the festival with the nod to Detroit's history, the Detroit Metro Times reports. It sits atop the Russell Industrial Center, a former factory near the Hamtramck section of the city.
The festival will take place from May 26th through 28th at Hart Plaza in Downtown.
For more on the Detroit scene, read Resident Advisor's 2017 feature about the role that techno could play in the revitalization of the city. You can also read our review of last year's festival.
Listen to our interview with Movement director Jason Huvaere from The Hour podcast in 2016.