Published
Wed, Jan 9, 2019, 14:41
- What Hi-Fi also reports the deck will be out in May.
The price and release date of Technics' recently announced SL-1200 MK7 turntable has been revealed.
The details arrived via What Hi-Fi, who are reporting that the SL-1210 MK7, which is sold in Europe and the UK, will cost £899 and €1000 while the SL-1200 MK7 will retail for $1200 (the decks are identical apart from the name). They will be available in May.
The price is much less expensive than the SL-1200G announced in 2016, which was targeted at an audiophile market rather than the DJ culture that built the deck's legacy from the '70s through the '90s. The new product sees the brand attempting to pivot back towards DJs, but it remains in a higher price bracket than competitors like Pioneer and Reloop, whose SL-1200-inspired turntables are mostly manufactured by Hanpin in Taiwan.
Learn more about the history of the SL-1200 in our Industry Standards feature.