Published
Wed, May 22, 2019, 06:30
- Local promoter Novel will take over the multi-room space, which was previously a sporting complex.
Melbourne has a new multi-room venue in the works.
Located in Thornbury, around 7km north-east of Melbourne's CBD, the upcoming Thornbury Social Club is situated in an industrial area of the suburb, in a disused warehouse space that was previously a sporting complex. Following the introduction of their large-scale B3 concept in Etihad Stadium carpark, local promoter Novel hosted their last Smalltown party at the Thornbury spot with Ben Klock and have secured the venue to permanently convert it into what they call a "techno lovers' playground" ahead of a September launch.
Comprising rooms like old squash courts and a "uniquely extravagant ballroom," Novel director Daniel Teuma says they are "investing heavily in production and infrastructure" in the two-level space, which carries a 5 AM license and can cater for around 3000 people. "A big appeal with this new venue lies in the possibilities that exist in configuring the rooms and overall space into a musical and exploratory adventure," Teuma adds.
Take a look at some photos of the venue.
Photo credit: Duncographic
Photo credit: Duncographic