Billions of yen are up for grabs as a way to boost 24-hour tourism in the Japanese capital.
The initiative, which translates as the Nightlife Tourism Promotion Grant, has been set up to devote more resources to ensuring Tokyo is a city that visitors can enjoy at any time of day or night. Applicable projects are divided into two categories. The first category covers events held regularly in a particular location throughout the year which start after sunset, last until at least 8 PM and will attract tourists. Successful applicants in this category will have two-thirds of the total project cost paid for by the grant, up to 1 billion yen per grant.
The other category focuses on local communities' new approaches to nightlife in their area by way of promotional materials. This could include PR for events, a new venue or a neighbourhood, a one-off event, creating a promotional magazine or anything which might encourage nighttime tourism activity, again covering two-thirds of the cost up to a maximum of 5 million yen.
Applications are open until July 19th via the Tokyo Tourism Foundation website.
The initiative follows a similar announcement in the UK back in May, with the Arts Council England pledging £1.5 million to be put towards independent clubs and promoters by way of grants of up to £40,000.