Published
Mon, Aug 5, 2019, 11:00
- The merger was announced last week.
Beatport is entering into partnership with sample company Loopmasters.
The deal sees Beatport selling its own sample marketplace, Beatport Sounds, to Loopmasters, as well as making a financial investment in the English company. As the year progresses, features from the Loopmasters site and its sister company Plugin Boutique will be integrated into Beatport. Chief among these is Loopmasters' subscription-based Loopcloud tool, which allows you to stream the site's catalogue of sounds directly within your DAW. (Beatport has recently rolled out a similar product for full tracks.)
"We are thrilled to integrate the Loopmasters product suite into the Beatport site, enhance our sound library with their licensed sounds catalogue and gain access to the amazing artist and label relationships they have cultivated over the last 15 years," Loopmasters founder Matt Pelling said.
The new integration will compete against the likes of music production platform Splice, which teamed up with Movement festival in 2018 for a Detroit-themed sample pack, and Native Instruments' Sounds.com sample platform, launched back in January 2018.