The "#GetBrexitDone" graphic uses music and imagery tied to underground culture to promote its right-wing message.
The "#GetBrexitDone" video quickly received criticism for using music and imagery tied to a more radical underground culture to promote Brexit, which would directly (and likely, negatively) impact the scene it's mimicking. Mat Dryhurst, Mina, and Butterz' Elijah are among those calling out the contradiction.
Conservative Party using club music sounds, aesthetic and language to try and gather support for Brexit. Told you it would get stranger. Buckle up. https://t.co/cbf07ty6XH— Mat Dryhurst (@matdryhurst) October 22, 2019
The 18-second video was posted on social media this morning and features a snippet of a royalty-free deep house track called "Middle" by Swedish producer Jones Meadow. The full version contains the ominous lyric, "You can't go back in and take it back," though this doesn't make it into the Tories' social clip.
The music was acquired via production music label Epidemic Sound. It boasts having "the world's largest library of royalty-free music," totalling "30,000 tracks... created with the sole purpose of enhancing audiovisual productions."
Read reactions to the clip from members of the scene.
Plz tell me you are not rebranding the end of freedom of movement with upbeat music and catchy slogans as if it’s something cute and fun lol. Weirdos 🤔🤔🤔 https://t.co/ytZuwnocGP— 🌥 MINA 🌥 (@minamusicuk) October 22, 2019
I speak to artists every day about the fear of being copied / replicated etc. The worst thing that could happen is an idea taken and used for a political campaign. This is horrible— Elijah* (@Eli1ah) October 22, 2019
they've been there before though as per 2010's "big society" pic.twitter.com/PSZX4v6sTJ— Metahaven (@mthvn) October 22, 2019
Update: Designer Hassan Rahim has noted the typeface in the Conservatives' clip is strikingly similar to the one he created for LuckyMe and Jacques Greene's debut album, Feel Infinite.
honestly i’m not the one to give 2 sh*ts about getting ripped or copied, you’ll never see me call anyone out. even big agencies cause they corny anyways. i’m usually amused.— out getting rims (@hassanrahim) October 22, 2019
but sometimes it’s just... dark!
cc @jacquesgreene @LuckyMe https://t.co/aLLoSBKKPZ
worth noting it’s entirely a fact that these ppl have no idea who I am, they are simply referencing a rather common aesthetic in modern electronic music since @jacquesgreene @LuckyMe influential 2017 record— out getting rims (@hassanrahim) October 22, 2019
Update: Jones Meadow has responded to Resident Advisor's request for comment: "Was not aware of this and don't wanna be involved with it in any way."