Published
Wed, Mar 24, 2004, 08:25
In great news for Australian music Shock Records and Vicious Pty Ltd today announced the will be teaming up together, in a move that will surely serve to enhance the reputation of both and strengthen their ability to push Australian independent music.
An alliance will be forged which will see both companies working more closely together than a traditional P&D model. As well as sales & distribution, Shock will be working along side Vicious developing various projects including on-line concepts, strategic compilations and unique marketing initiatives.
Speaking about the relationship, Vicious Co-MD, John Course said:“This is a fantastic move for Vicious, as we are forming an alliance with the undisputed leader of independent music in Australia. Shock has shown over the years that they not only have the ability to take real artists to the top of the charts but also the sensitivity and support to nurture developing talent. This suits the culture and the vision of our company.”, whilst Shock CEO, Charles Caldas agreed wholeheartedly “In a world market which is seeing fantastic opportunities emerging in the independent sector, I am 
particularly pleased that we have been able to forge an alliance with such a great Australian independent label. Vicious have proved time and time again that they lead the way in dance and urban music in this country and I firmly believe that their creative vision matched with our proven track record as a distribution network will see great things being achieved in the future.”The first release Shock and Vicious will work together is the muchly anticipated debut album from Melbourne Breaks act NuBreed. The album, titled “The Original” has received high praise from the UK media and will be released in Australia April 26.