Clubbing market research leads to Toxik

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    Wed, Sep 1, 2004, 09:46
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  • Clubbing market research leads to Toxik image
  • Party goers have often moaned about nights out, not exactly catering to their every need and leaving them feeling unfulfilled. Well a new night starting up in London claims to have interviewed ‘hundreds of clubbers’ to find out exactly what they want and put it all together to form Toxik. The brain child of Lee-Ann and Guy Schmidt who consider themselves avid party goers reveal this event will be more than the standard club night:
    “We're different" says Lee-Ann "We ARE the clubbers….we know what other clubbers want. We're unique and creative. Each event will have its own theme, and the launch will have many surprises in store."
    The Toxik Launch Party will be held at Heaven on Friday 15 October 2004, from 10pm–6am. The Toxik residents El Greko, Zana Mills and Jana will join DJ’s and Live P.A’s including BK, Ed Real, Nuw Idol, Orgon Donors, caLLy & Juice, Eryk Orpheus and more. Toxik will stage a show with “Ultra-violet Sci-Fi alien puppetry” plus they are giving away UDG box bags (which holds up to 80 LPs), Over 20 LPs (autographed by their DJs of that night) and two slip mats.
RA