Lift LDN
RA & Nike came together to create Lift LDN; a platform to elevate the UK’s most exciting young DJs. Launched with the Air Max 720 drop, this unique event and content partnership brought together Peggy Gou alongside rising talents Danielle, FAUZIA and IMOGEN.
"Brands must produce a tangible output of enablement and care in the electronic music ecosystem. No entity within the scene understands and delivers on this like Resident Advisor: It’s written in their DNA. When we came to them with a set of intentions on how we wanted to inspire and engage key communities - Lift LDN was born. The RA team were incredible in delivering a hugely valuable moment for the London rave scene. From the unique venue to the on-point production we genuinely formed a platform that propelled emerging talent in the city."
Matt Hannigan
NRG Director, Nike