Secret Chord Records first and foremost are a record label that doesn’t like to take the obvious route, with a key ethos of focusing on developing new and original talent, championing underground, under the radar and left field music, and help deserving artists gain a wider audience.
With a broad musical policy the roster ranges from delicate acoustic folk to snarling alternative rock to blistering cutting edge punk. The only common denominator in all artists being a shared willingness to ignore conventions and follow their own path. Bands such as Super Squarecloud, Port Erin and Nudybronque are synonymous with an attitude of audio experimentalism and avant-garde ideas packaged within intelligent pop records, helping to shape the progressive image of the label.
Secret Chord Records is the product of the obsessions and drive of Dave Franklin and Ed Dyer – one time bass players, wannabe music journo’s and promoters of underappreciated high quality live music.