Founded in 2009 by Alexander Munoz, “Straight Up! Music” is a company focusing on several aspects of Underground and Electronic Dance Music, truly giving equal opportunities to new and established artists and labels.
With extended experience in the Music Industry and with a new found passion for Electronic Dance Music in early 2005, Alex decided to create and establish this company to function as the mirror, where his unique vision for music in both artistic and business fields, is truly reflected.
Straight Up! Music is not only home to its own imprints “Straight Up!”, “Big Alliance Records”, “Big Alliance Deep” and “Exalted Tunes”; focusing on the release of quality and unique mixture of underground sounds, ground-breaking melodies and high levels of rhythms ranging from Electro House to Tech House, Progressive to Dubstep, and Techno all the way to Trance music and everything in between, it’s certain that this home is not for the conventional minds!