is it's it ?
yes it is!
It's is another label in the field of club music; record shops file the music under the letter "i" to make it easy to find; a label foundation goes together with a lot of annoying work; and if you want to know where the name is stolen, just brood over it until you get it. But now for something completely different.
RVDS is the one who carries the annoying work. Years ago, Jimi was tired of talking up his music to foreign people, so the idea of making an own label seemed to be the right one. Soon RVDS and DJ Phono joined to help getting it's started. To everybodies excitement RVDS had unfriendly takenover the whole company in 2009.
The musical direction of it's in general is club music, not without adding experiments. it's won't reinvent the wheel of the Love-Parade truck but it will show the possibility to have euphoric parties with great music, far beyond dullness.
Go for it's!
It's releases have been charted by Ada
, Kate Miller
and 82 others