Set up in June 2004 and named after the book "The Crying Of Lot 49" by Thomas Pynchon, Lot49 is already one of the most talked about dance music labels. With the sole purpose of releasing dancefloor 12"'s from the finest artists around and pushing the tech-funk sound (a hybrid of electro, house, techno and breaks in varying forms), Lot49 has picked up support from Deep Dish, The Plump DJs, Adam Freeland, Sander Kleinenberg, Pete Tong, James Lavelle and John Digweed to name just a few.